1.) Retweet. It not about you. It’s about me. It’s about the other guy and girl. Retweeting
2.) Become part of the community. Follow people of your interest, and share the love.
3.) Hashtags! Don’t just tweet – categorize your tweets! Hashtags allow people to connect through similar interests. If I Hashtag (#) a tweet as #WaltRequest and tell my community to request a song for one of my gigs, I now have a LIVE poll of suggestions of songs to play. Meanwhile, people are retweeting, following me, investing in the show, and more.
4.) Tweetup. Networking is important, but where are all the cool meetups at? Well, you can search Meetup.com, Garysguide.org, Google, or email people – but consider going to musician meetups and connecting with music directors, publishers, artists, and more. You never know when you’ll need that producer you connected with last month.
6.) Promote. Some would call it Spam – but Spam is tasteless. Promotion is not. Learn how to be your biggest fan. Don’t just tell people what your eating for dinner, tell them about your new CD release and how they can be a part of it!
7.) Twitter Search. Perhaps one of the biggest and most important domains online. Search what the world is saying.. in real time! Search your name, your drummer, your gigs, and more.
8.) Facebook it. Adding this application markets you to whole other group of people – your friends! Updating your status to thousands of Twitter followers is great – but more is better. Also, at the same time it markets your Twitter handle to your friends, so they can decide to follow you on Twitter too!
9.) Reply. I always say “Customer Service is the new viral marketing.” You know how you feel when a company doesn’t reply back to your emails. Well, now imagine how someone feels when a musician doesn’t reply back to his fans. Respond, care and invest in your community – in the way they took 5 minutes out of their day to invest in you.
10.) Avatar. Which picture grabs your attention? An electric guitar, or bacon? Well, it doesn’t matter – what matters is that regardless of the content behind the picture links (they both lead back here) you already made a decision and judgment to what the link led to. Just as the Youtube center pic is important, and your CD cover is important, so is your Twitter Avatar. An old restaurant saying “You taste the food with your eyes before your mouth” – same goes for everything.
11.) Go back to number one and keep reading until you ‘get it’. Because when you do you’ll be as happy as the singing bird above :)