Monthly Archives: May 2009

140 Character Conference! I'm a character :)

Jeff Pulver announced on Twitter about the 140 Character Conference.

So here’s what I had to say within 140 characters:

I write ♫ and would ♥ to attend because we’re all Rock★’s. Social media is awesome-not because of the technology, but because of the people☺

As the meetup NYC organizer for Revision3 and Diggnation, and heavily involved with social media and music marketing, I would find this to be an awesome opportunity to connect with many of my friends while meeting some new ones!

‘Teachers Guide To Music, Media, And Copyright’ Review

James Frankel recently wrote a book released on Hal Leonard titled “Teachers Guide to Music, Media, and Copyright”. It sparked my interest, as I am a big fan of Larry Lessig and Creative Commons, and have self published my own CD of music, as well as written many works for media projects, so I decided to check it out.

The book covers exactly what it says – but in a very bare bones fashion. There’s no lawyer speak involved, and the entire book cover copyright, where its headed, and what it means to you as a teacher or educator. He tackles many frequently asked questions about Fair Use, Creative Commons, licenses, and more.

If you’re an educator and are looking for a quick and easy explanation on how to guide your lessons and make sure you don’t infringe on others’ rights, then this book is or you.

What else I enjoyed about this book is how it is Published in Association with TI:ME, which is the Technology Institute for Music Educators. Tom Rudolph is the President of TI:ME, who I first met in 2005 when he did a clinic on Sibelius, Finale, and Notion at the University of the Arts.

The only issue I have with this is how Wolfram Alpha and Wikipedia can be used for references because the scene changes so fast. Everything from the mechanical license fees, to the actual law is changing to the point that some things go out of date as soon as they publish. Besides, if worse came to worse I can always ask my Twitter followers or Youtube subscribers :)

Overall, its a great book, and one that you should check out in order to get you up to par with how things work. As an educator, your job is to inform your students with valuable knowledge. They learn simply by you leading by example, and therefore, you owe it to yourself to protect them, and you.

Twitter Brings Back @Replies After Uproar

Today, Twitter did the dumbest thing ever, and took away @Replies from people. Then finally, after the community uproar decided to retract their steps and bring it back.


As a marketing and social media guy specializing in music, I always keep a close eye to how these companies do things. I always think that these sites do this in order to test the community and create free PR. I even let my community know about it, and some agreed it was a possible occurrence.

So Twitter has fixed it by doing two things:

1.) Replies used from the arrow reply within the website will continue to be seen by everyone.

2.) Allowing a per-user choice of how replies and conversations are displayed to you. I wonder if this will battle Twirl, Tweetie, Tweetdeck,, Twitterific, TwitterFon and many other sites in hope to drive more traffic to Twitter’s website as opposed to third party clients.


I rememeber when Facebook redid their Terms of Service a few months ago basically claiming to own all of your content – Forever! As a result, the media picked up on it and the whole world went crazy – rightfully so. But look at what happens when people uproar: The community gets closer!

The reason why Creative Commons is such a viral tactic for companies, bands, and content producers is because it allows their content to be shared and as a result be seen by people that they would never have had access to through other means. The same goes with this Twitter mistake : when a company makes its’ community unhappy – people tell their Facebook friends, email people, retweet, youtube, etc. their thoughts. The fact that people on Twitter get upset gives us all something to talk about and connect with each other.

This is just my theory, but its a good one – because if Techcrunch no longer allowed comments on their blog, then their subscribers would let them know – but ultimately, it would create a stronger community, because after Techcrunch allowed comments again, then the community would feel a sense of satisfaction and closeness.

Anyway, I’m glad Twitter learned from their mistakes, and I’m glad social media brought us all together – because ultimately, that’s what it was for in the first place.

Revision 3 NYC May 2009 Meetup At Lunasa’s

To learn more about NYC Revision 3 events go here


In this picture David Chaitt (@Chaitters), Jon Accarrino (@Accarrino), Jim Louderback (@JLouderb), me, Anthony Perry (ajperry74), and Daniel Delaney.

Last night I hosted my first Revision3 meetup. It was at Lunasa’s Bar and had a great turn out with alot of interesting people. We had Rob Sandie of Viddler, Philip Nelson, Mike Lewis, Tony Bacigalupo, Miko Mercer, Lefty, Tim Spatz, and many more awesome people!

There was a short and sweet Q & A with Revision 3 CEO Jim Louderback, and just a great time getting to know each other. My thanks to everyone who showed up, get ready for some future events!

Behind The Tech21 Music Factory!

In my show you’ll notice I use the Trademark 30 amplifier and their assortment of pedals.

The other day I visited Tech 21 and was met by Dale Krevens and Andrew Barta, long time sponsors of my show! My show has grown to receive national press and is continuing to grow, and when Tech 21 offered to show me around the factory I shot video for you all!

Tech 21’s range of products are developed with a critical ear for tonal perfection and an open ear. The pedals are built to sound great even with little volume or power. So if you practice late at night, or are playing a huge gig – you’ll take comfort in knowing their products sound great.

Oh, and every product is handbuilt in the USA – since day 1. Now that’s awesome.

Week #21: Crab Drill

The Crab Drill is the idea of making your hands walk up and down the guitar similar to how a crab would do it. This purpose is to fool your brain into doing patterns that its not used to performing. The result is that you will tackle new techniques and playing patterns much easier. Because the only way you get better is by doin things that your not used to doing.