Here’s tips on getting Press or Exposure for your most recent masterpiece.
1. ) Be Realistic. Don’t expect to get front page of Youtube, or an full spread on Rolling Stone. Rome wasn’t built in a day, and neither will your music career. Even Amazon took 10 years to make a profit.
2. ) Make some Noise! They will find you. If you have a following, perhaps you won’t have to convince the editor of your work (or even make the first contact!)
3. ) Be Weird. be different – but don’t break from your brand. Something interesting will garner attention, and that’s a good thing.
4. ) Make it Easy. Add your phone number, email, whatever – and make it Visible! The harder you r make it for people, the more to stand a chance to lose them. Make everything easy to navigate – even your website!
5. ) Target your demographic. If you’re in a heavy metal band then don’t send your music out to Chuck.E. Cheese’s official magazine.
6. ) Think of a niche. Sailboats, dogs, margaritas, robots, etc. Whatever it is, own it! If you write songs about sailboats, then tackle that industry and get in touch with sailboat magazines. Although sailboat magazines aren’t music publications, they would be thrilled to feature a product that their audience appreciates – and that could be you!
7. ) Freelance. A lot of times freelancers are the ones who review the music – not the editors.
8. ) Network. When you build a connection with someone then you become their friend. And who would you write about first: your friend, or a complete stranger?
9. ) Break away from the computer. Phone calls are more personal than emails. Unfortunately, people are always in a rush (myself including). So as a result, you should understand that an email can be responded at someone’s convenience. Use meetup for some events, and learn about others from your network.
10. ) You’re NOT the best. “Check this out Mr. Editor – we’re the best band ever, you HAVE to write about us.” No, he doesn’t. This goes back to number one – being realistic.
11. ) Don’t give up. People get hundreds of messages, distractions, lead, etc. everyday. So stay in touch with people, and let them know you’re serious about your music. No one wants to write about an artist only to have them disappear from existence in 2 months.
12. ) Get Specific. Address the package to a specific editor/person at the establishment
13. ) Order of the songs. If the first song doesn’t grab their attention within 10 seconds, then you’re toast. Good music creates good results. If your best song is track 3, then put a visable sticker saying “Reviewer, please listen to tracks 3, 4, and 7, etc.”
14. ) Follow Up. If you get an interested party/magazine/editor about your music, then send out the package. but don’t stop there – follow up to see if the person received it!
15. ) Get Social. Use social media to your advantage. Learn it. Its free to use, and the results are amazing! So are the people!
16. ) Everyday. This is equivalent to ‘Don’t Give Up’. But while its important to never give up, its also important to do it everyday. practice guitar everyday, brush your teeth everyday, take a shower everyday, etc. These should be schedules that will become natural after a while.
17. ) Link it, baby!The CD should come AFTER the mp3 link. Notice how I said Link and not attachment. no one wants to open up a 5mb file on their computer. you risk messing up their computer, space, and more. Be smart.
18. ) Get Legit. Make your package look professional. Don’t handwrite it. Don’t make your papers chewed up.
19. ) Its all about the angles. If you have an interesting story/angle then you stand a better chance to get coverage. If its a Tech magazine try and sell the idea of how you used the latest technology thing-a-ma-jig in your music.
20. ) Send stuff. Sending goodies is always a good thing. Have a band logo baseball hat? you might want to throw that in there. Remember, if the editor becomes a fan then a little merch won’t hurt. Plus, it breaks you away from the crowd.
21. ) Be persistent, but DON’T be annoying.
Tips for writing a Music Cover Letter:
-It should state why your music is a good fit.
-Press coverage you’ve received
So there you have it. A little FYI for you all. One final thing I would mention is that when you release a CD, make sure its good music. Be objective – don’t get emotional. In addition, make sure your ID3 tags are included in each song… I released a CD years ago, spent thousands of dollars, and realized my ID3 tags weren’t included on the CD. Pfff.
Oh well – You live and you learn!