Update: Fandoodle is now known as Fan Distro
OK – so we all know you LOVE your favorite musicians, and that you tell all your friends about them. Well, now you can get paid every time you spread the word! Enter Fandoodle.
Essentially, its an affiliate deal, where the fans get paid to do what they already do for free – spread the word. So will this work out? Well, Fandoodle is in beta – and the site looks pretty bad. But according to their site, you get a 20 % commission on CD/DVD sales. No mention of mp3′s, merchandise etc. though.
In this world of viral marketing, mailing lists, Twitter, Digg, etc. people’s word of mouth is larger than ever. In 1 hour, I can get in touch with my network of over 3,000 people.
Most podcasters/bloggers who are part of the Podsafe Music Network usually affiliate with CD Baby artist’s to get a portion of sales in order to support their hard work and effort in promoting the artists. But that generally only works for direct purchases for those who are at the site while listening to the podcast. Fandoogle, on the other hand, puts the power into the fans – as well as the podcasters.
I wonder how successful a service like this could be. Money is usually the #1 motivator for doing things. So I wonder if this would create a serious powerhouse between bands and their fans. But fans spread the word because of their passion for the artist, not money.
I remember Jonathan Coulton discussing in this blog post of his thoughts about this idea back in June, 2007. I agreed with him, because affiliate marketing is big business. Everybody wins in this case – The artists, the merchants, and the fans. That said, I think that as the internet becomes more mainstream, it’ll open up the doors for more business models like this. Imagine being at the mall, and telling someone about a band, and having them purchase their music on the spot via their cell phone, or laptop :)
So what do you think? Will business models like this allow bands to have full time staff with no overhead? Could you see yourself using this service?